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SMEG at PIR EXPO 2014 - Russian Hospitality Week


Smeg Foodservice PIR EXPO ALFA1050From 23 till 26 September the XVII International Exhibition PIR Expo, the main exhibition project in the HoReCa segment in Russia and the CIS countries was held in Moscow. SMEG, the Italian producer of home appliances and professional equipment presented its goods at the event, including new equipment for catering ALFA1050E and ALFA650ECombi Ovens with 10 and 6 levels correspondingly.

Smeg Foodservice PIR EXPO culinary duelTo highlight the advantages of these models and demonstrate their functionality the culinary duel between two well-known chefs was held at the company's stand. Italian cuisine was presented by 30-years experienced Italian chef Maurizio Romagnoli, who manages to convert Italian recipes in the culinary masterpieces. Besides his work in various restaurants across Italy, Maurizio was a personal chef of Countess Ida Rossi di Montelera. Russian cuisine was presented by famous researcher of Russian traditions, the creator of the Foundation for the Preservation of Russian cuisine, "Russian Cookery", a well-known culinary Maxim Syrnikov.

Smeg Foodservice Pir Expo 2014 TVThat only contestants showed off to impress the audience and win. Traditional Russian gingerbread and rye pie with minced fish from Maxim almost conquered the heart of TV star Andrey Malakhov. But the Italian side responded with not less amazing rack of lamb in caramel sauce and apples in a shirt with strawberry sauce. And all these gastronomic wonders were cooked under pressure – the chefs had only an hour to entertain Andrey Malakhov with their dishes. Andrey faced a difficult choice: coloring and traditions of both countries were shown perfectly. The duel finished with a draw.

Smeg Foodservice ALFA Professional OvensBeing proved not only in the market of household appliances, but also in the professional segment, SMEG showcased other new items produced for the catering industry. ALFA, the new convection oven, as well as SMEG NEW EASYLINE, the range of new dishwashers with advanced technological features, pleased and surprised restaurateurs, chefs and confectioners, suppliers and all those who willing to keep abreast of the latest trends in the restaurant business and cooking.

Stylish black refrigerators FAB28 from the "Style 50's" collection brightly decorated the stand, as well as compact FAB5 in British flag color.